it’s time to tap into your main character energy.
Main Character Mode™ is a 5-week consulting container for creatives and thinkers to go from working behind the scenes to taking center stage. We’ll work together 1:1 to level up your mindset, money, and methodology so you can build a personal brand and cultivate a self-centered universe where you’re the main character.
Your main character era starts here.
If you’re ready to stop playing small and get paid for your taste, expertise, and story, secure your spot in this season’s Main Character Mode co-hort.
Does this sound like you fam?
🙃 You’re a creative, freelancer or founder in a constant battle between Imposter Syndrome and taking the stage.
🙃 You’re ready to take action and launch your business like yesterday because your ideas are tired of sitting in the dark?
🙃 You’re over taking twelve week courses because you end up abandoning them and forgetting they exist.
🙃 You’re pivoting the direction of your company and looking to target a new audience.
🙃 You’re working with a champagne taste and a soda can budget when hiring the right creative team.
🙃 You’re interested in learning from an expert with hands-on experience.
Get ready to take centerstage.
You told yourself this year that you were going to go-big or go-home. After playing the background for all these years you’re ready to:
✅ Build brand awareness to get your business in front of the right people, publications, and platforms.
✅ Get clarity on your messaging to communicate your offerings minus the confusion on who you are and what you’re here for.
✅ Show up for your customers and transform them into loyal fans by establishing trust.
✅ Expand your resume by stacking new skills to help you DIY your designs with assistance from the best of the best.
✅ Create elegant, elevated designs that will have you fending off compliments everywhere your brand appears.
Your Instructor
Gone are the days when you need to work with an agency with a big budget or drag yourself through another online course. My name is Brittany Antoinette, and I’m a Brand Strategist and Creative Director of The Idea Girl, a boutique design practice for fashion, beauty, and wellness brands.
Born and raised in the Big Apple, native New Yorker Brittany Antoinette is the founder and creative force behind The Idea Girl, a small but mighty studio dedicated to building brands with beauty, brains, and brawn. Brittany studied Fashion Merchandising & Marketing, earning her AAS, before pursuing a BS in Business Management & Finance. During her final year of university in 2016, she made the bold decision to drop out and focus on The Idea Girl full-time—a move that solidified her path as a brand strategist and creative visionary.
With a career shaped by intellect, style, and a love for storytelling, Brittany has spent years transforming businesses into household names. Her signature approach blends a deep understanding of consumer psychology, cultural trends, and timeless strategy to craft branding frameworks that resonate far beyond aesthetics.
In addition to running The Idea Girl, Brittany is the founder of Not So CEO, an edutainment hub for creatives and founders. Brittany equips entrepreneurs with the tools to become self-made without compromising self-care. Her work has been featured in industry conversations surrounding the future of branding, entrepreneurship, and the intersection of work and wellness.
Passionate about helping women embrace their full potential, Brittany builds impactful brands that defy the ordinary while mentoring the next generation of creative entrepreneurs. From her Brooklyn grit to boardroom wit, Brittany Antoinette continues to be a trusted advisor and creative partner to brands across industries, from fashion and beauty to lifestyle and wellness.
Press & Partnerships
Press & Partnerships
Get ready for takeoff.
1 Payment of
$1499
Includes:
✅ Access to 13 all workshops in NYC
✅ Making The Brand Workbook
✅ Brand Guidelines Deck Template
✅ Art Direction Deck Template
✅ Two catered lunches + refreshments
✅ Design templates
✅ 30 Days of project support
✅ 1x 60 minute consultation w. The Idea Girl
4 Payments of
$425
Includes:
✅ Access to 13 all workshops in NYC
✅ Making The Brand Workbook
✅ Brand Guidelines Deck Template
✅ Art Direction Deck Template
✅ Two catered lunches + refreshments
✅ Design templates
✅ 30 Days of project support
❌ 1x 60 minute consultation w. The Idea Girl
There’s no such thing as education without application and during MTB weekend, you’ll walk out with a brand new look by learning how to:
🪚
Build your brand from top to bottom and/or how to develop them for other clients.
🙋🏾♀️
Curate your unique customer profiles in alignment with your target messaging.
🖌
Develop your own logo, color, and typography suites with strategy and style.
🗺
Create a unique brand strategy for your business’ roadmap to success.
🎨
Design a brand identity to keep visual consistency across your content
✍🏾
Write the right copy from your mission to your unique value proposition statements.
🔬
Conduct your own research when it comes to customers and competitors.
🎤
Establish your company’s voice and tone so your sound is pitch perfect.
🗂
Conceptualize your ideas into a brand guideline deck to pass off to your team.
Meet me in
Link me alongside other founders and creatives at Mama Tress Studios in Chelsea, NYC.
you’ll get
01
Laptop
Adobe Suites (Id, Ps, Ai) and/or Canva
02
Notion
03
04
Frequently Asked Questions
Don’t see your question answered? Shoot me an email.
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Making the Brand is perfect for founders with basic skills who are taking the DIY route and experienced designers who want to learn how to build a strategy.
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Making the Brand is a 2-day weekend where you’ll learn how to build your brand in real time with other founders and creatives.
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For a majority of our projects, we will be using Adobe Photoshop, Illustrator, and InDesign. However, you can use Canva as a substitute for specific projects except for Session 12: Ad Lobs & Mockups which requires Adobe Photoshop.
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This workshop is live and in-person at Mama Tress Studio in NYC.
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Just in case you’re not able to finish building your brand in 2 days, you’ll have an additional 30 days of support via our private group chat in Geneva to help you launch.
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Absolutely. All attendees will have catered lunch and refreshments each workshop day. Please contact me directly at whatsgood@notsoceo.co if you have any allergies or dietary restrictions.
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You’ll need a laptop, Adobe Suites (Photoshop, Illustrator, and InDesign) and/or Canva, Notion (optional), and a Pinterest account.
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Due to the nature of this workshop, refunds are not permitted unless in a case of emergency.
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If the event is canceled, you will receive an automatic full refund once the cancellation is confirmed.